Senior Digital Strategist (H/F)

Hylink

CDI
Paris
Publié il y a 6 mois

SENIOR DIGITAL STRATEGIST

CONTEXT:

Hylink (华扬联众), China’s largest independent digital agency, is looking for a Senior Digital Strategist to join their growing Hylink France team based in Paris.

They are looking for individuals who have established experience in the field of digital marketing, and are great communicators with a sharp creative edge.

Hylink has over 2400 Employees all over the world and generated 1.6 billion Euros Revenue in 2018. Hylink was also listed on the Shanghai Stock Exchange on Aug 2 2017 (SH603825).

 

YOUR MISSION:

You will have a strong impact on their Strategy and Consulting activities. You must have a vast experience in brand and communication strategy and business.

The Senior Digital Strategist reports to the head of the strategy department as well as the Agency partners along with senior creative leadership in a highly collaborative and team-oriented environment with the aim of winning new business as well as managing the strategic comms / marketing development.

The Senior Digital Strategist maintains and grows our agency business and client base on an ongoing and project basis.
The ideal candidate will create and maintain relationships with existing and potential clients, developing strategic solutions and plans that best fit the agency vision and answer clients’ needs. The Senior Digital Strategist is responsible for creating brand strategies through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats and opportunities of a client’s business.

Brand strategy

  • Be the primary strategist on a single piece of business, ensuring that deliverables are on strategy and meeting quality standards

  • Develop and lead brand position or brand architecture projects for clients

  • Develop and digest all clients brief to inform the strategic response – from client kickoff to creative presentations

  • Consistently write relevant and spot on strategic recommendations and lead creative output to reflect those strategies

  • Develop an ability to identify a brand’s business problem and tie it to a marketing solution

  • Be able to manage key elements or sections (competitive, research, cultural trends, etc.) of a brand strategy pitch with strong attention to detail and visual skills when it comes to writing a presentation deck

Digital strategy

  • Demonstrate an ability to consistently dig into relevant research (industry reports, clients data sources, social media listening tools etc…) to inform well-structured strategic recommendations

  • Connect strategic recommendation with measurable objectives and ways to report on what success looks like

  • Shepherd primary research output – from client request to agency recommendation, inclusive of vendor selection, data analysis and client-facing readout reports

  • Participate in creative testing for our client partners

Comms strategy

  • Develop and lead comms planning projects that are client-facing

  • Be able to engage in debate with media and analytics partners over the proposed media & measurement plans

Research & analytics

  • Leverage your strong knowledge of Chinese consumers and Chinese culture to propose relevant strategies and keep our team informed with the latest information.

  • Take on the management of a Junior Strategist, helping them grow, actively seeking opportunities to recognize their contributions

  • Lead office culture initiatives outside of immediate team and client work

Relationships & Agency Leadership

  • Consistently show professional, articulate, mature presence in aspects of client relationship building to develop client trust

  • Take on the management of a Junior Strategist, helping them grow, actively seeking opportunities to recognize their contributions

  • Lead office culture initiatives outside of immediate team and client work

 

YOUR PROFILE:

  • Minimum 5-7 years comms planning experience with excellent written, verbal, and presentation skills.

  • Strong expertise in social media and a real appetite for innovation, emerging platforms, entertainment, and everything in between.

  • Business School, MBA preferred, or Masters in Marketing and/or Communication.

  • Interest in and aptitude for creative business and marketing solutions.

  • Strong organizational, interpersonal, and project management skills.

  • Fluent/bilingual in English (written and spoken)

  • Flexibility with schedule to meet client commitments, traveling as required to pursue business development.

  • Great project management abilities.

  • Self-motivated and willing to expand knowledge.

  • Ability to self-manage while managing assigned teams and projects.

  • Experience in luxury or premium brands is a plus.

 

Start from: From September 2020

Contract: CDI

Location: 2 minutes’ walk from Metro Station Charles de Gaulle–Étoile

Salary: according to your profile (Extra compensation: 50% Ticket restaurant + 50% Titre de transport)

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